Super Bowl Ad Watch Sneak Peek: Watch More XLV Spots Than You Can Shake a Towel At (via brandchannel)

Posted by Abe Sauer on February 2, 2011 07:30 PM

Teaser spots and leaking commercials abound for Sunday's Super Bowl. Yesterday we noted GM's Transformers 3 Chevy Camaro Super Bowl ad — as it turns out, not the only ad for the big game that will feature an automaker partnered with a film franchise. Above, Volkswagen borrows a little from Star Wars.
Watch more Super Bowl XLV ads and teasers after the jump. Also, take a moment for our survey to vote for the most memorable product placements in 2010's movies and help us pick the winners for the annual Brandcameo Product Placement Awards coming up later this month.
AUDI Teaser part 1 for the 60-second spot, which promotes the A8 and rethinking luxury: "Startled Smart"
Description: "Some youngsters get a startling look inside Luxury Prison. RSVP to the Audi Estate Sale on Facebook and join the movement to re-define luxury." (It's also promoting a Twitter hashtag, #ProgressIs, as part of the spot).

AUDI Teaser part 2: "Kenny G, Riot Suppressor"
Description: "Kenny G keeps order inside the walls of Luxury Prison. RSVP to the Audi Estate Sale on Facebook and join the movement to re-define luxury."

BMW: Returning to the Super Bowl after decade-long break to promote the X3 SUV and other models.

BRIDGESTONE: Two 30-second spots for the returning halftime show sponsor; "Reply All" should be fun:


BRISK: PepsiCo's Lipton Iced Tea brand has signed Eminem for claymation treatment similar to Ozzy's:


BUD LIGHT: A trio of 30-second spots will continue the “Here We Go” theme, with more fun at the office:

BUDWEISER: A 60-second spot, "Wild West," brings back the Clydesdales.

CAREERBUILDER: The chimps will return after a five-year break.

CARS.COM: Two 30-second spots look to establish the site as a go-to for car-buyers:


CHRYSLER: Possibly two 30-second spots — for Dodge (Durango or Caravan), or either of these?


COCA-COLA: There will be two spots: "Border Crossing" (:60) and another featuring an animated dragon.

E*TRADE: Rest assured, there will be talking babies.

GM: With five spots and a $3 million budget, expect a lot of Chevrolet with spots promoting Camaro, Cruze Eco, Silverado HD and Volt (the game's MVP will receive a Camaro):

GO DADDY: Teaser ads tout its GoDaddy.co domain and next female ambassador to join Jillian Michaels and Danica Patrick:


GROUPON: The deals site snagged a last-minute spot for its first Super Bowl.

HOMEAWAY: Meet the Minister of Detourism (below) and put your face on the baby:

HYUNDAI: Brand 'voice' Jeff Bridges will be heard in four spots, including:



KIA's "One Epic Ride" spot for the Optima will be tied to its One Epic Contest pre-game campaign:


LEFTY O'DOUL'S will air its first national spot, touting its "bartender in a bottle" drink mixes:

MERCEDES-BENZ: Its first Super Bowl spot will be the culmination of its Twitter competition.

MOTOROLA will follow up on this promo for its Xoom tablet:

PARAMOUNT PICTURES: Five in-game trailers — for Captain America: The First Avenger, Rango, Super 8, Thor and Transformers: The Dark Of The Moon — plus a pre-game spot for Dreamworks' Kung Fu Panda 2, which it's distributing:

PIZZA HUT is getting ready for its biggest day of the year:

SALESFORCE.COM: One 30-second ad before and one 15-second spot after the halftime show featuring half-time act the Black Eyed Peas. Developed by will.i.am, the spots feature animated characters called the "Baby Peas" to promote Chatter, Salesforce's corporate social platform:

SNICKERS: No Betty White this year;the Mars-owned brand's "You're Not You When You're Hungry" pairs Richard Lewis and Roseanne Barr:

SUZUKI: Teaser for Kizashi boosting "Wicked Weather" spot:
TELEFLORA: Faith Hill will promote her namesake floral collection for the brand:

VOLKSWAGEN: VW's Passat ad (at top) uses a Star Wars theme and music to charming effect. The Beetle spot below makes use of a CGI "Black Beetle" character grooving to Black Betty by Jon Spencer Blues Explosion:

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Also running ads in Sunday's big game:
BEST BUY: The retailer's Super Bowl debut will feature Justin Bieber, Ozzy Osbourne, and space suits.
CARMAX: Making its Super Bowl debut with two 30-second spots.
DISNEY: Watch for a new trailer for Walt Disney Pictures' Pirates of the Caribbean: On Stranger Tides.
DORITOS & PEPSIMAX: The PepsiCo siblings will reveal the three :30 Crash the Super Bowl user-created spots.
SKECHERS: Watch for its 30-second spot with Kim Kardashian.
STELLA ARTOIS: The Anheuser-Busch InBev brand will debut at the Super Bowl with a 60-second spot starring Adrien Brody. A peek at "Crying Jean," part of its “She is a Thing of Beauty” campaign, can be viewed here.
20TH CENTURY FOX: A 30-second trailer for the animated film Rio will include a special code (viewers must pause to catch the single frame) directing "Angry Birds" fans to a special level in the popular mobile game.
UNIVERSAL STUDIOS: Unveiling two new trailers, one for Cowboys & Aliens.