1/27/2011

Gucci: The G is for Generosity

 

Posted by Shirley Brady on January 26, 2011 05:15 PM

Gucci signed on five years ago to UNICEF, becoming the biggest corporate donor to the UN agency's Schools for Africa program. Since then, more than 3.7 million kids in about 4,500 schools have benefited from the luxury brand's largesse.
UNICEF US president Caryl Stern details Gucci's generosity in the video above, which also features Gucci CEO Patrizio diMarco and creative director Frida Giannini talking about the strides made by the continuing partnership, which has included fundraising and awareness-raising through limited-edition products, fundraising and celebrity-studded special events.

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