Apps Vie to Establish Brands, Loyalty With Facebookers
Posted by Sheila Shayon on November 26, 2010 04:00 PM
Things are topsy-turvy over at Facebook.
First FarmVille — now expanding to CityVille — lost its moniker as the most popular app, unseated by Phrases, currently on top with 54.4 million monthly active users. Phrases is actually a ‘do-it-yourself quiz and trivia application,’ rather than a game, making FarmVille technically the most popular FB game, with 53.9 million monthly active users.
Phrases was suspended a month ago, then allowed by FB to resume; but within a week it stopped serving US players, and found itself losing ground.
As Mashable points out, “It’s also important to note that FarmVille is a huge time investment, while Phrases is an entirely different type of application, one that doesn’t require nearly as much activity from users.”
And now there’s a new challenger in FarmVille as Pocket God, the first iOS app to reach 2 million sales, is making the leap to social gaming on Facebook.
There will be adjustments as manipulating Pygmies with iOS gestures and accelerometer movements is different from relying on social features and the gaming mechanics of FB.
But Pocket God developer Frima's CEO, Steve Couture, promises that "Everything fans have grown to love about this game and its characters has been happily fed to the sharks and tossed into the volcano, only to be resurrected onto Facebook in a way that fans are truly going to love."
Pocket God opens for closed beta testing next week (Nov. 30). The social gaming gods will most likely be smiling on this significant leap from iOS to FB. Cross-fertilization or colonization? Stay tuned.
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