When traveling on Air France, your menu may not be the first thing you look at after boarding the flight. But if you have any interest in design, you might want to check it out.
The company has selected 11 winners to its logo-redesign contest and six of the new versions are being used on some in-flight menus, according to Southalltravel.co.uk. The other five will appear next year. Check out the 6 designs after the jump!
The international competition “challenged designers to come up with a new version of the famous red accent to be used on the in-flight menus,” the site notes. The contest took place between teams from the airline’s design agency, Brandimage, The Financial reports.
Go ahead and keep your eyes peeled because the logos will be “randomly distributed on the airline's flights,” Southall reports. The randomness is “intended to surprise and pique customer curiosity – and possibly spur an interest in collecting the full set,” The Financial notes.
But if you don’t see it, don’t worry. It’s also on display in Air France lounges.
"A palette of bright colors echoing each design is featured on the second and third page covers of Business class menus,” the airline said in a statement. “The typography and layout also reflect the desired spirit of elegance.”
Holidaymakers taking flights to Mumbai or other locations with the carrier may also be pleased to hear that it has been named one of the world's most sustainable in the Dow Jones World Sustainability Index.
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