Brands Take the NYC Subway
Posted by Shirley Brady on January 14, 2011 03:00 PM
New Yorkers and visitors may have (literally) caught this holiday marketing stunt by American Airlines, which made over a NYC subway "S" train in its distinctive livery.
The city's Metropolitan Transit Authority's short-run S train, a three-car shuttle service between two 42nd Street stations (Grand Central and Times Square), is a favorite takeover target by marketers.
"The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains," notes NYC The Blog, which points out the first full-length NYC subway train wrap was Target's reskinning of a multi-car train on the 6 line last summer:
lots of new york city stunt work these holidays. Mini countryman doing stunt with mini classic on top driving around the city. funny images like one at skiddmark in front of the bull:
ReplyDeletehttp://www.skiddmark.com/2011/01/12/mini-countryman-re-enacts-suv-stunt/