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Air France Logo Gets Makeover (via brandchannel)
Air France Logo Gets Makeover (via brandchannel)
When traveling on Air France, your menu may not be the first thing you look at after boarding the flight. But if you have any interest in design, you might want to check it out.
The company has selected 11 winners to its logo-redesign contest and six of the new versions are being used on some in-flight menus, according to Southalltravel.co.uk. The other five will appear next year. Check out the 6 designs after the jump!
The international competition “challenged designers to come up with a new version of the famous red accent to be used on the in-flight menus,” the site notes. The contest took place between teams from the airline’s design agency, Brandimage, The Financial reports.
Go ahead and keep your eyes peeled because the logos will be “randomly distributed on the airline's flights,” Southall reports. The randomness is “intended to surprise and pique customer curiosity – and possibly spur an interest in collecting the full set,” The Financial notes.
But if you don’t see it, don’t worry. It’s also on display in Air France lounges.
"A palette of bright colors echoing each design is featured on the second and third page covers of Business class menus,” the airline said in a statement. “The typography and layout also reflect the desired spirit of elegance.”
Holidaymakers taking flights to Mumbai or other locations with the carrier may also be pleased to hear that it has been named one of the world's most sustainable in the Dow Jones World Sustainability Index.
When traveling on Air France, your menu may not be the first thing you look at after boarding the flight. But if you have any interest in design, you might want to check it out.
The company has selected 11 winners to its logo-redesign contest and six of the new versions are being used on some in-flight menus, according to Southalltravel.co.uk. The other five will appear next year. Check out the 6 designs after the jump!
The international competition “challenged designers to come up with a new version of the famous red accent to be used on the in-flight menus,” the site notes. The contest took place between teams from the airline’s design agency, Brandimage, The Financial reports.
Go ahead and keep your eyes peeled because the logos will be “randomly distributed on the airline's flights,” Southall reports. The randomness is “intended to surprise and pique customer curiosity – and possibly spur an interest in collecting the full set,” The Financial notes.
But if you don’t see it, don’t worry. It’s also on display in Air France lounges.
"A palette of bright colors echoing each design is featured on the second and third page covers of Business class menus,” the airline said in a statement. “The typography and layout also reflect the desired spirit of elegance.”
Holidaymakers taking flights to Mumbai or other locations with the carrier may also be pleased to hear that it has been named one of the world's most sustainable in the Dow Jones World Sustainability Index.
Tommy Hilfiger Joins DailyFeats for Fashionable Philanthropy (via brandchannel)
Tommy Hilfiger Joins DailyFeats for Fashionable Philanthropy (via brandchannel)
DailyFeats (see video above) professes two beliefs: “change starts with small actions, simple positive choices that people make every day," and "to a create a movement for change, we need the involvement of organizations with strong voices.”
Tommy Hilfiger just signed on to support five feats -- having family fun, calling your parents, walking the dog, riding your bike, and spending an evening at home -- all inspired by the Hilfiger family featured in brand campaigns.
Users earn points by completing feats, and the Hilfiger brand will reward participants with a $10 donation in their name to Millennium Promise, a non-profit organization dedicated to eradicating poverty, to which the Tommy Hilfiger Corporate Foundation announced a $2 million commitment in 2009, or receive $10 off a $50 purchase at tommy.com or in a Tommy Hilfiger specialty store.
"We are very excited to be the first fashion company to join DailyFeats," said Avery Baker, EVP Global Marketing and Communications for Tommy Hilfiger. "DailyFeats is a great reminder that even small contributions can make a very big difference. Every time you walk your dog, call your parents, ride your bike, or spend time at home with the family, that's a moment that Tommy Hilfiger wants you to savor.”
Available for free at for web, iPhone and Android users, DailyFeats lets users post their feats via SMS, web, email, Foursquare or Google Talk. The more feats a user posts, the broader their social identity is on the site. Participants pick categories near and dear to their hearts like “health,” “family” or “citizenship,” adding a layer of philanthropy to personal profiles.
The site works on the honor system. “All of the actions are self-reported. A great majority of them are fundamentally impossible to check…So how do you prevent your user base from gaming the system just to get a discount somewhere?” asked Mashable.
“We trust our members,” said DailyFeats CEO and co-founder Veer Gidwaney.
DailyFeats (see video above) professes two beliefs: “change starts with small actions, simple positive choices that people make every day," and "to a create a movement for change, we need the involvement of organizations with strong voices.”
Tommy Hilfiger just signed on to support five feats -- having family fun, calling your parents, walking the dog, riding your bike, and spending an evening at home -- all inspired by the Hilfiger family featured in brand campaigns.
Users earn points by completing feats, and the Hilfiger brand will reward participants with a $10 donation in their name to Millennium Promise, a non-profit organization dedicated to eradicating poverty, to which the Tommy Hilfiger Corporate Foundation announced a $2 million commitment in 2009, or receive $10 off a $50 purchase at tommy.com or in a Tommy Hilfiger specialty store.
"We are very excited to be the first fashion company to join DailyFeats," said Avery Baker, EVP Global Marketing and Communications for Tommy Hilfiger. "DailyFeats is a great reminder that even small contributions can make a very big difference. Every time you walk your dog, call your parents, ride your bike, or spend time at home with the family, that's a moment that Tommy Hilfiger wants you to savor.”
Available for free at for web, iPhone and Android users, DailyFeats lets users post their feats via SMS, web, email, Foursquare or Google Talk. The more feats a user posts, the broader their social identity is on the site. Participants pick categories near and dear to their hearts like “health,” “family” or “citizenship,” adding a layer of philanthropy to personal profiles.
The site works on the honor system. “All of the actions are self-reported. A great majority of them are fundamentally impossible to check…So how do you prevent your user base from gaming the system just to get a discount somewhere?” asked Mashable.
“We trust our members,” said DailyFeats CEO and co-founder Veer Gidwaney.
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